Rockstar energy-drink creator Russell Weiner has adjusted the ask of his trophy estate in Beverly Hills. It was listed at $49 million at one point; this latest adjustment puts it at...

RE marketing gamble #17: jack up the price to cajole and entice, and keep offers from dipping beneath the surface of expectation. Sometimes it works. So presumably opines Rockstar brand...

Russ Weiner, the creator of Rockstar Energy Drink, has just purchased an impressive new Miami beach manse for $19.95 million, and it’s truly fit for a rockstar. Located on North Bay...