In the spring of 2019, Porsche unveiled a new car, and a new marketing theme. The car was a 911 Speedster, its subtitle — and the marketing program that engendered...
The inaugural EV model from Austrian startup Deus Automobiles raised eyebrows when it was debuted at the New York Auto Show this spring. More than a little bit the enfant...
The day it released its general announcement regarding the 7 Series revision, BMW gave the new all-electric variant, the i7 xDrive60, its digital world premiere. The performance EV represents but...
Last spring, we had a look at the Genesis X, a luxury electric sports concept, a coupe that adapts the familiar recent Genesis design elements—gracefully long nose, and fastback terminating...
Over the past few years, Lexus has rolled out its ‘Lexus Electrified’ concept series, a sometimes daring design extravaganza intended to keep alternative fuel powertrain models in the public eye....