Rolls-Royce Sets a Dynamic Course With the New Ghost Series II

Rolls-Royce Sets a Dynamic Course With the New Ghost Series II

Published: December 1, 2024 | By: American Luxury Staff

Rolls-Royce has introduced the latest iteration of its Ghost model, the new Ghost Series II. Staying true to the Ghost’s heritage as a driver-focused grand tourer, the Series II represents an evolution that enhances the car’s potent blend of dynamism and refinement.

At the heart of the new Ghost sits the same muscular 6.75-liter twin-turbo V12 engine, delivering effortless and abundant power. However, a range of new chassis technologies including all-wheel steering, self-leveling air suspension, and GPS-aided transmission give the Series II even sharper handling and composure. Rolls-Royce engineers have strived to make this the most agile and dynamic Ghost yet.

Subtle exterior updates give the Ghost a more contemporary and monolithic presence. The iconic pantheon grille is now illuminated, flanked by redesigned LED headlights. At the rear, new light graphics harmonize the visual flow. Inside, the ambiance balances traditional Rolls-Royce craftsmanship with high-tech features like touchscreen interfaces and enhanced rear-seat entertainment.

According to Rolls-Royce CEO Torsten Müller-Ötvös, “The new Ghost Series II exemplifies our guiding philosophy of striving for perfection in motion. It retains the Ghost’s essence while elevating its capabilities as an effortless long-distance tourer. This is a contemporary Rolls-Royce suited to the tastes of our discerning clientele.”

First introduced in 2009, the Ghost tapped into a new generation of luxury consumers who sought a more versatile and minimalist Rolls-Royce that they could enjoy driving themselves. The Series II represents a maturation of this concept. Rolls-Royce is expanding its Bespoke customization options so buyers can tailor the Ghost to their precise desires.

With super-luxury brands increasingly focused on the driver experience, the new Ghost Series II strikes an optimal balance. It provides an indulgent rear cabin but also rewards owners who relish getting behind the wheel. This marriage of opposites continues the Ghost’s tradition of defying conventions in the ultra-high-end automotive segment.

The Ghost remains a pivotal chapter in the evolving legend of Rolls-Royce. The Series II revision distills the marque’s ethos of effortless performance, peerless refinement and elegant style into a singular grand touring vehicle.

702 December 1, 2024 Cars December 1, 2024