The attraction of the exceedingly hard, bright and sparkly is explored exclusively in Louis Vuitton’s newest jewelry line. The pieces cover all the essential bases for gemwear, and naturally boast stones cut in the form of Vuitton runes. In a fit of pragmatic brevity, the fashion house has named the new selection the LV Diamonds Collection.

’Nuff said, as they say.

The signature stone appearing in the series is the 53-facet Monogram Star diamond, which appears throughout the collection’s pendants, rings and earrings. Supporting materials include rose gold and platinum. A bit of Vuitton history is featured in the designs: the signature Deco ‘V’ that was featured on the cosmopolitan prewar luggage that made the firm’s name.

If you live in Los Angeles or NYC, you can pop into Vuitton’s Rodeo Drive or Fifth Avenue outpost to view and purchase the pieces in the LV Diamonds Collection. The line will see broad release next year. Sales provenance via blockchain tech will be provided.