Ferrari released images this week of an upcoming brand figurehead, the SF90 Stradale. The specially-built SF90 Stradale was commissioned in honor of Ferrari’s Cavalcade, an annual mobile celebration of all things Prancing Horse that careens and carouses through a region of Italia. The four-day rally has been a yearly event for a decade now.

To participate in the annual invitation-only trip, one must be a notable Ferrari enthusiast — and one willing to part with about $30K to join the parade. The SF90 Stradale is an example of a ticket-earning customization.

The SF90 Stradale is one of five custom cars developed by Ferrari’s Tailor Made division as homage to the Cavalcade. According to the company, each is dedicated to a historic or otherwise significant place the Cavalcade has toured. This one recalls the slopes of Mount Etna, and the magma that surges beneath; the unique shade of red it’s adorned with is called Rosso Taormina.