Tesla announced the start of deliveries for the much-ballyhooed Model S Plaid. Queue up, folks for whom a speed creed and deeper pockets merge into one avenue.

The U.S. EV automaker did a splendid job of positioning and marketing the souped-up sports, with a reveal last winter of the be-all-and-end-all variant: the Model S Plaid+ which, at the time, was touted as having a 0-60 performance of under two seconds, and a 520-mile range. Very impressive on both counts.

Unfortunately, the Model S Plaid+ has been dropped. Why? In Elon Musk’s words, the Plaid is “just so good.” This apparently rendered a more extreme Plaid+ variant unnecessary. As the third quarter of 2021 approaches, and post-COVID spending increases, Tesla wants to have the Model S available en masse in both current variations.

From the standard Model S (now the Model S Long Range) to the Plaid, there is a $50K spread—at $79,990 to $129,990 to start, the series’ base stickers cover a lot of ground in the car marketplace. And the 1,020-horsepower, 390-mile range Plaid can hit 60 in 1.99 seconds. Versatility is a key to the model’s positioning; a daily driver EV that can out-quick supercars and appeal to excitable 20-somethings and blase retirees is big news.

Positioning accomplished. Deployments have begun. Musk continues his quest to conquer land and space. Water, in his case, seems to be the final frontier.