Actor Keanu Reeves has signed aboard Saint Laurent.

The Hollywood legend lent his star power to the French fashion house’s newest collection of clothing pieces and accessories. Photographer David Sims shot the entire campaign with the 54-year-old actor.

The brooding star’s rugged looks blend well with the classic streetsmart styling of YSL items like a black leather jacket, a pin-striped blazer, and a black aviator jacket. The black-and-white photos highlight the dark, shadowy aesthetic that makes the most of Reeves’ expressive features and black, chin-length hair.

Reeves replaces the brand’s most recent brand “face,” rapper Travis Scott. The third film in the actor’s popular “John Wick” series is set to premiere this week. Which makes the campaign release a timely bit of piggyback strategizing from St. Laurent.