While smartwatches have been around for a few years now, there’s still plenty of room for growth in the style department. Trust chez Louis Vuitton to take the lead. Their new Tambour Horizon has answered the call for a more stylish intelli-timepiece.

Starting at $2,450, the Tambour Horizon is quite a bit pricier than the average Apple watch. But the iconic fashion brand offers a stylish new interpretation of wearable tech, and it looks very much worth the price of admission.

The 42mm timepiece is powered by Android Wear and boasts a few unique tech features like a concierge service for recommending shops or restaurants, and a built-in travel app. It’ll never go dark, either.

However, it’s the unique aesthetic that makes the Louis Vuitton timepiece so desirable. The fashion brand is offering an incredible 60 strap options and three style options, including stainless steel, brushed steel, and black.

Interested customers can get their own Tambour Horizon smartwatch in steel variations for $2,450 or in black for $2,900.