Rolex Rolls Out a New Datejust with a Stainless Steel Case

Rolex Rolls Out a New Datejust with a Stainless Steel Case

Published: April 3, 2017 | By: American Luxury Staff

Rolex’s new Datejust 41 might be the famed brand’s most important release of the year, signalling a return of the company to its roots.

The Swiss watchmaker has added a special twist for the Datejust 41. It now comes in stainless steel with a much more cost-effective price tag.

The Datejust line has been Rolex’s best-selling model since 1945, and now the Datejust 41 comes with either a smooth or fluted bezel and a variety of choices for the case and dials. This example is reference No. 126334, and it comes with a stainless steel case, a white gold fluted bezel, and a bright blue dial.

Giving the Datejust 41 its beat is Rolex’s in-house caliber 3235. In addition, it comes with a power reserve of 70 hours and is guaranteed at -2/+2 seconds per day.

The Rolex Datejust 41 Ref. 126334 is priced at $6,300 with a steel bezel and at $9,350 for the 18k white gold example. The price can go up from there depending on the dial, bracelet, and diamond choices chosen.

4765 April 3, 2017 Men, Watches April 3, 2017