Bentley’s Stunning New Flagship Showroom

Bentley’s Stunning New Flagship Showroom

Published: November 25, 2014 | By: American Luxury Staff

Bentley has officially opened CW1 House, the luxury car brand’s flagship showroom.

Located at Bentley’s headquarters in Crewe, the CW1 House is inspired by the car company’s near-century-long history. The same materials that adorn Bentley’s classic cars, like leather, polished metals, lambswool, and wood, are used to craft the furniture, carpets, bar, and wall panels.

Bentley plans to open similar showrooms around the world, including in London and Los Angeles.

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