Bang & Olufsen has unveiled its second exclusive Ferrari Collection, blending the Danish company’s audio mastery with the Italian automaker’s signature flair. The new lineup reimagines Bang & Olufsen’s Beolab 50 speaker (€88,000, pair), Beosound Theatre soundbar (€17,000), and Beovision Theatre TV (€23,500, excl. screen) in Ferrari’s iconic colors.

The collection’s matte metallic gray hue pays homage to the aluminum used in Ferrari chassis and Bang & Olufsen speakers. Achieved through an anodization process, the Grigio Corsa colorway mirrors the race-ready shades of Ferrari models. Striking red accents reference the automaker’s signature racing stripes, creating an unmistakable fusion of sound and speed.

Bang & Olufsen has incorporated aluminum fins reminiscent of Ferrari’s iconic side vents. The interplay of light on the metal surfaces enhances the sculptural look, blurring Danish minimalism and Italian passion. Hidden details like a red acoustic lens in the Beolab 50 speaker nod to “looking under the hood” of a Ferrari.

The Beolab 50’s adjustable lens can widen for room-filling sound or narrow for a focused sweet spot. Behind the aluminum fins, a bold red split line evokes Ferrari’s racing heritage. The Beosound Theatre soundbar packs 12 drivers into a sleek, keel-shaped body with matte and polished aluminum finishes. The Beovision Theatre TV is available in multiple sizes for a cinematic experience.

Both brands share a commitment to high performance and artful design. As Bang & Olufsen CEO Kristian Teär said, “The result is pioneering sound and vision that blurs the line between Italian passion and Danish elegance.”

This exclusive collection will be available in a made-to-order configuration. Combining the Beovision Theatre TV and Beolab 50 speaker promises the full sensory experience.