Two icons of engineering excellence have fused their storied motorsport heritage in a new limited-edition timepiece. Swiss luxury watchmaker TAG Heuer has collaborated with the legendary German sports car manufacturer Porsche to create the TAG Heuer Carrera Chronograph x Porsche 963. The exquisite chronograph celebrates the spirit of endurance racing by integrating design elements from Porsche’s newest Le Mans prototype racer, the 963.

TAG Heuer and Porsche’s bond runs deep, with intertwining histories stretching back over 70 years. Both brands share roots in the dangerous Carrera Panamericana race of the 1950s. Porsche named its most powerful engines “Carrera” after achieving class victory in ’54, while TAG Heuer founder Jack Heuer dubbed his breakthrough 1963 chronograph the “Carrera” after hearing the evocative name from drivers at Sebring in ’62.

Decades later, the brands reunite to honor their racing lineage. The new chronograph fuses TAG Heuer’s watchmaking prowess with Porsche’s automotive innovations. Glimpses of the 963 race car appear throughout, like the LED-inspired lume blocks on the subdials and the forged carbon bezel reflecting the 963’s lightweight chassis. Red accents at 4 o’clock evoke a race’s excitement. The NACA-style air inlets on the strap nod to historic Porsches like the record-shattering 917. With only 963 pieces worldwide, the watch oozes exclusivity and racing passion.

This $9,200 limited-edition chronograph brings two enduring brands full circle, uniting to celebrate the relentless pursuit of excellence started at the Carrera decades ago. As Porsche continues its dominance on the track, TAG Heuer upholds the enduring spirit of racing off of it.