Tiffany & Co. has launched a new watch collection called HardWear, in addition to expanding its Eternity watch collection. The HardWear collection draws inspiration from the brand’s popular jewelry line and the iconic Tiffany Diamond. The watches feature a bracelet design with gauge links. The case is cushion-shaped and resembles the silhouette of the Tiffany Diamond, with a faceted sapphire crystal glass. The dial is understated, with hands at the center, the Tiffany logo above, and “Swiss Made” below. The watches come in small, medium, and large sizes.

The HardWear watches are available in steel with sterling silver bracelets or full 18k rose gold. The steel and silver versions have eight brilliant-cut diamonds, while the rose gold models offer the option of eight diamonds or 291 round brilliant diamonds around the case. The dial options include silver sunray, Tiffany Blue lacquer, white mother-of-pearl, and black lacquer.

The Eternity Cushion watches showcase different diamond cuts on the dial, including round brilliant, baguette, cushion, Tiffany True, marquise, Asscher, heart, pear, oval, emerald, triangle, and princess. The crown is inspired by the six-prong setting of the Tiffany Setting engagement ring. The watches come in rose gold or white gold with black brushed calf straps and black lacquer dials. The white gold version also offers a Tiffany Blue dial.

The prices for the HardWear watches range from $3,900 USD to $29,000 USD, while the Eternity Cushion watches are priced at $32,000 USD for the rose gold version and $34,000 USD for the white gold model.