The aristocratic flash of Mercedes-Maybach may sell well in China and certain countries in the oil-rich Middle East, but the stodgy historicity of the brand persona sometimes doesn’t hit as well among the well-heeled of the West, particularly those in the under forty demographic.

Mercedes-Maybach — not to mention the Mercedes-Benz Group leadership — would like that to change. And to that end the Maybach division is catching up with British cousins Rolls-Royce and Bentley and gearing a cosmetics kit for the more youthful of the wealthy. And, as is the case with Bentley’s Blackline and Rolls’ Black Badge, said kit is oriented post-meridian, the diurnal season of cocktails and urban discovery so fertile for those who haven’t yet wed; as the company PR has it, ‘creating moments in which magic is born.’ Ah, alchemical marketing! The accompanying photo places a Maybach S-Class amid a floating staircase of piano keys…conjuring Alicia, perhaps, although Schubert or Gershwin would do as nicely.

Mercedes-Maybach calls the gear-changing brand enhancement Night Series. The media release also uses the word ‘progressive,’ although the evolution referred to appears to be founded entirely upon appearances. That’s alright. The Night Series does look fetching.

The shoot car retains the classical Maybach two-tone, modifying it to crepuscular gray-capped glossy black (formally, Onyx Black and Mojave Silver), with dark chrome for accents. The Maybach S-Class interior sports two-tone Nappa in Deep White/Black Pearl or MANUFAKTUR Black Pearl, with gold-gray piping.

On the Maybach EQS SUV, rose gold borders the Maybach emblem front, while the grille stripes have been darkened; inside, a 3-dimensional design enhances the window surrounds. On the Maybach GLS, dark chrome and rose gold details as well, with anodized retractable running boards besides.

On all three Night Series models, the Maybach emblem is rendered in this new, glossily dark context. And, of course, frequently.