Like most other major automakers, Lincoln is busy negotiating the shift into an alternative fuel drivetrain model lineup. Mercedes has its ‘EQ’ prefix to indicate the evolutionary jump, BMW its ‘i’ series. For Lincoln, the figurehead is the Star, a mercurial-looking rig with crossover and SUV sympathies, and it heralds a quartet of luxury EVs that will emerge over the next four years.

The Star concept is a strikingly fluid design with a dramatically swept roofline. Lighting is diffuse, distributed across space for ambience and utility; meanwhile the Star’s doors are suicide-style, suggesting Lincoln’s Age of Saturn. A look at the marketing supporting the Star concept bears out the temporal conflation, with a montage of models representing Lincoln history and a line of related accessories evoking it for sale in the margins.

The Star’s technological treats include a single touchscreen extending across the entire dash, again suggesting fluidity, which Lincoln calls a ‘coast to coast’ installation. The cabin floors are illuminated with LED strip lights, vaguely suggesting the nautical. And the spa-on-wheels aspect of the contemporary luxury car is present and accounted for in the Star’s ‘rejuvenation modes’, which soothe the senses as a collective. Meanwhile, the Star’s identity as a touring vehicle is evident in the concept’s approach to storage; even the bumper extends outward, revealing luggage space.

In the end, the Star’s personality is oddly captivating. As a statement of brand direction and conviction, it is an optimistically purposeful approach to the next generation of Lincoln.