Maserati’s media blitz for its new model continues. The company’s latest announcement on the coming Grecale SUV mentions a new variant: the Grecale Folgore, a fully electric version of the mid-size daily driver that joins the entry-level GT, the performance-oriented Trofeo and hybrid Modena versions of the model.

Presented with the problem of reconciling the exotic cachet of the brand and the Grecale’s simple functionality — it is intended to be a solid option for a single car family — the marketing team at Maserati has come up with a useful tagline: everyday exceptional.  If it strikes a chord, the model could usher in a new era for the company, and contextualize the automaker’s current lineup of similar models — the Ghibli, the Levante and the BMW- and Audi-fighting Quattroporte — as similarly luxurious beasts of burden.

Having a fully green option may well help it along. The Folgore is still in development, and not due in dealerships until 2024, but when it arrives it may be right on time. Hard details are limited at present, but Maserati informs that the car will come with 400v architecture and a 105-kW/h battery. It will come with the option of a variant-specific iridescent color called Rame Folgore.