Louis Vuitton is never one to be far behind a pop-cultural phenomenon in the making, and has even created a few of its own. After all, fashion is itself novelty, even high fashion, and no Vuitton item would be worth its salt if not for that tongue-in-cheek bit of self-referential satire. It’s all silly, but it’s all fleeting; alors, pourquoi pas?

The esteemed house’s new watches are material proof of the relevance of the sentiment, as Vivienne, the firm’s vaguely anthropomorphic narrative guide and muse, is its focus. The Tambour Slim Vivienne Jumping Hours series matches Swiss-made accuracy with a playful busyness that’s guaranteed to put the Sartrean nausea on hold. Which, when you think about it, is an awfully neat trick for a mechanical device that’s designed to track the passage of time.

A shame that only one timepiece in the series can be worn at a time (full-blooded Vuittonians are exempt from such imperatives, of course); the trio of watches finds Vivienne as Juggler, Croupier and Fortune Teller in turn. Each piece is given a bit of dazzle by a fair dose of precious gemstones. Bands are in alligator.