From Ultimate Toys, the company known for their best-in-class Sprinters and luxury vans comes another thoughtfully upfitted vehicle. The company calls it the Ultimate Jeep, and one look will tell you the hands-on build methods used at Ultimate Toys were employed to great effect; the Jeep has been updated and upgraded from tip to tail. The resilient-looking recreational vehicle’s red-on-black color scheme highlights the door hinges, LED lights, and front bumper hooks. The bull bar, fender flares, and 12,000-pound, 6-horsepower winch are also brought into focus. The rig runs on Gunblack Rhino Wheels and 35-inch Nitto Grappler tires, and is outfitted with a lift kit for ultimate clearance; off-road rock sliders and sidesteps and billet aluminum sill plates are also built into the Ultimate Jeep.

The tougher, rough-and-ready elements of the build give way to the Ultimate Jeep’s luxury elements. Topping the list is the ragtop, a custom-fitted, pushbutton-deployable feature that can be retracted or put back in place in less than 30 seconds. Interiors emphasize creature comfort and tech connectivity, with custom-designed quilted red leather seat upholstery, a 1200-watt sound system from Alpine, and a 12v weather-resistant Bluetooth adapter. From a driver’s perspective, the Ultimate Jeep is a pleasure to drive, with a 9-inch touchscreen and analog instrument gauges nicely balancing contemporary tech and a touch of the nostalgic.

The Ultimate Jeep is aggressively priced at $89,900, reflecting a $35,000 discount over the retail sticker of $124,900. To learn more, visit www.UltimateToys.com online, email [email protected], or call 513-586-3792.