Last spring, Bentley announced the arrival of its ultimate lifestyle product: the Bentley Residences building in Miami. The condo development brings the company’s ‘Bentley as a way of life’ branding aspirations to a fever pitch, and also gives the marque a geographical and philosophical locus which can be portioned out, purchased, possessed, and occupied.

The announcement of the pending opening meant Bentley-philes would no longer be limited to branded clothing, furniture, accessories and other identity enhancements to describe the dimensions of their loyalty to the company and reap the benefits of its iron-on imaging. They would be able to actually inhabit the brand itself. As of this month, they’re one step closer to doing so, as the company announced that sales will commence once the complex’s $10 million sales center and demo unit are completed, likely toward the end of the first quarter of this year.

To be sure, Bentley isn’t taking point in the innovation. Porsche Design got there first. And, like the Porsche Design building — also in Miami…in fact, right around the corner — the Bentley lifestyle living experience includes the merging of one’s car and one’s residence; an elevator transports one’s Bentley to one’s home in the Bentley firmament. Florida’s Dezer Development is behind both buildings. It designed the car elevator, which it calls the Dezervator. International soccer sensation Lionel Messi notably bought into the Porsche Design tower in 2017 to the tune of $5 million; the unit is currently on the market for $7.85 million.

Like the Porsche building, the Bentley building is situated overlooking Sunny Isles Beach. It contains 216 units across 62 stories, and rises 749 feet above the ground. For purposes of cursory comparison: the Porsche building contains 132 units across 57 levels, and stands 641 feet high.

Completion is scheduled for 2026. Units will start around $4 million.