Regular readers who are automotive customization enthusiasts may recall Niels van Roij’s shooting brake-take on the Tesla Model S, and his more recent Land Rover Defender developed by his shop Heritage Customs.

The Tesla was an interesting one-off project, and worth a look for the uninitiated. And although Niels van Roij and Heritage appear to be sticking with the Land Rovers — for now, anyway — their newest take on the new Defender is as daringly original as their revision of the Model S.

The company calls the reimagined Defender 90 the Valiance Convertible. Does Land Rover make a convertible Defender, you ask? Nope. Like the Model S conversion, the Heritage Defender soft top marks a radical divergence from the production version of the foundation car.

The result, seen here in preliminary concept drawings, is a beach-mobile or open-top wilderness explorer of epic proportions. The top is partially electric, while the interiors are dressed up with custom upholstery, trim, and badging. As of now, three themes have emerged for the Valiance, each inspired by a famous coastal hotspot in Greece, England or France.

Five examples of the Valiance Convertible will emerge this year, at a cost of at least €138.5K. That’s about $160K at current rates.