Heralding the arrival of the launch-edition Lotus Emira in dealerships in the first quarter of the new year, the Geely-owned British firm engaged in a bit of enjoyable promotion: having one tool around New York City. Less a company car than a company crier, if you will.

The nimble-looking roadster, which packs a 400-horsepower 3.5L V6 and comes standard with a manual transmission, took to the streets of Williamsburg, turning heads in the well-heeled Brooklyn neighborhood as the sound of its engine ruffled the feathers of the local pigeon population.

The tour of Williamsburg was the first stop on a goodwill tour of the states, where the sub-$100K sports will be sold with a performance-oriented ‘Driver’s Pack’ as standard. Other whistle-inducing stops on the car’s scheduled itinerary include cities in Florida, California, and Texas before it completes its circuit back in the Big Apple.

The lotus Emira V6 First Edition starts at $93,900, fully loaded.