British design maven Paul Smith’s recent work outside of the world of RTR includes efforts to dress up a Leica camera and apply his style to a Land Rover Defender.
Smith’s latest high-profile design foray beyond the confines of clothing takes him back into the automotive sector. The client this time around was Mini, who wanted alterations made to a Cooper SE that would turn it into the brand’s current symbol of the sustainable.
The result is called the Mini STRIP, which uses Smith’s signature stripes to indicate a revision of sensibilities, and to associate Mini with green manufacturing in no uncertain terms. The new Cooper SE burnishes Mini’s already green marque, though, as the company was an early adopter of electric powertrain technology, and this year the Cooper SE got a blue ribbon for greenness from the American Council for an Energy Efficient Economy, according to Forbes.
While the Land Rovers boldly showed off Smith’s stripes, The Mini STRIP is distilled down to essentials. Its exterior design shows off raw steel that’s been coated to keep rust at bay, while Perspex, a kind of acrylic glass, is used as a material, most notably in the greenhouse roof. Inside the STRIP, materials include recycled aluminum, cork and rubber, and upholstery is fabric.