Lamborghini’s latest limited-ed is the Aventador SVJ Xago Edition, a curious entry that is both figurehead of the company’s ‘Ad Personam’ virtual design studio, and a bit of brand mythologizing to boot.

Relating to the latter is Lambo linking this Roadster to Saturn—specifically the North Pole of Saturn, where—according to the company—‘hexagon cloud patterns’ are the norm. The Saturn connection has nothing to do with the name Xago, but there is a village in Tibet of that name, so perhaps this Aventador limited-ed has been tweaked for Tibetan market appeal.

As to the former, a certain virus has made online ordering more popular than ever—even when the item in question is one of the most beautiful and expensive cars in the world. For customers who prefer to avoid dealership visits for the time being, the company’s virtual design and optioning system should be getting a great deal of attention. It’s a clever continuity plan for Lamborghini’s sales department—as it allows them to offer a personal roadgoing statement—and, because the options can tally, it’s very good for navigating current market conditions. All told, a win-win for the company and its faithful, regardless of the emphasis or lack thereof on the hexagon.

The hexagon isn’t new to Lamborghini design language, but the company now has a name for the theme: ‘hexagonita’ (we knew a girl called Hexagonita once, but she turned out to be a square). Once they get going, Lambo’s writers go on at some length—and to a rather rapturous degree—about the hexagon in the natural world. The patter culminates in this beautifully dizzying piece of marketing bombast: It is a masterful force that illustrates how nature tends toward entropy and the calibration of energy with spontaneous states of stillness.

According to Lamborghini, the exterior finish takes 120 hours to produce; the iridescent effect is quite arresting.

Only 10 will be made.