Bang & Olufsen’s Danish Modern-inspired audio components put the company on the map in the last century, but their ultra-high end televisions have been a mainstay of the brand’s product lineup for over half a century. The 88” BeoVision Harmony is the latest in a long line of innovative designs.

No stranger to designing the box, then. But, still, the 8K OLED the company unveiled this week is surprisingly beautiful and accomplished. It’s spendy—$49K, if you’re asking—but the picture quality is stunning. It’s the product of the collaboration between B&O and LG, which launched in 2016, and produced the BeoVision Eclipse in 2017.

The 88” Harmony is, like it’s smaller sibling of last year, designed by Torsten Valeur. Unsurprisingly, its AI-driven, four-times the detail of 4K resolution is matched by its audio presentation; sound reproduction components include a dual subwoofer.

Like the smaller Harmony, the 8K OLED can be ordered in a variety of materials and finishes, with a variety of metal and wood tones and textures available.