You may not have heard of German tuning shop Keyvany, but their new Urus should get your attention, and may put them on the map of aftermarket performance car modification specialists. Their approach to revising the popular high-dollar SUV into a street competitor has left the flashy, angular car decked out with a black and yellow color theme and a bevy of new components.

Keyvany calls their Urus the Keyrus, and what immediately draws the eye is the additional aero, the new bumpers, and the larger wheels; the latter, at 24 inches, bring a new, aggressive look to the Urus. The hood and bumpers are fabricated from carbon fiber, along with the fenders, exhaust tips, and the pair of wings on the back end.

Keyvany tuned the engine, as well. Aside from improved airflow and a computer tune, details aren’t immediately available, but Keyvany claims a 3.4-second time to 62 MPH. And the Frankfurt-based tuning firm will also overhaul your Urus’ interior, if you desire; there’s a lot of carbon fiber involved there, too, as well as new custom leather upholstery.

A complete Urus-to-Keyrus—that is, inside and out—transformation takes a month or two, and you’ll have to be prepared to spend over $500K when all is said and done.