The 2021 Cadillac Escalade was revealed this winter, and it looks like a full repositioning of the SUV as GM attempts to stop the downward sales momentum of the model. Escalade sales peaked in the middle of the last decade—the model had, by that time, become a status symbol with incredibly broad demographic appeal—but began a marked, steady decline in 2017 as tastes changed and competitors mushroomed.

To reverse the trend, Cadillac redesigned the Escalade to appeal to a new generation. The trick was how to make the model more appealing to the thirtysomething of this decade without losing the imposing posture so beloved by the suburbanites, businesspeople, soccer moms, and rappers and wannabes in search of street cred; after all, it is they who made the Escalade the U.S. auto industry phenomenon of the first two decades of the century.

Cadillac seems to have come up with a convincing argument for success. The 2021 Escalade’s body language boasts a little judicious brevity—two words that would’ve sunk it five years ago—while continuing to voice the imposing evocations of scale which so appeal to the subconscious of certain well-heeled buyers. The nose is still bulldog, but has been tightened, and the headlamp design no longer extends into the hood, but comes off as far more contemporary.

Wheels measuring 22″ are standard on the 2021 version, and trim packages include a Sport option that’s a bit more understated than usual. But a Platinum trim level is business as usual, with full-on flash for this decade. Interior features include an OLED display that will put your 4K TV to shame. The new Caddy is tech-rich, of course, but tops on the list of additions is the option of a rear infotainment and communications system that effectively turns the Escalade into an executive vehicle…and a limousine replacement.

Cadillac hasn’t announced pricing for the 2021 Escalade, but they have definitively stated that it will be available in the autumn of this year.