Boasting its first design overhaul since its fledgling year of 2017, the 2020 Genesis G90 sports a bevy of noticeable changes inside and out. It still may not cause wailing and gnashing of teeth in the executive boardrooms of certain Western European automotive concerns, but it’s playing its part with more conviction.
The model’s exterior is altogether more svelte, beginning with a slimmer nose that terminates with a large grille extending from the lower lip of the bumper to just below the hood. The back end has been softened, the headlamps narrowed and split by an LED strip; new side vents add a bit of additional trad to the mix, although the G90 hardly needs it—its stylistic progenitors are contemporary European sedans, yes, but also classic American boats a la Lincoln and Buick, and its soul harkens back to the days when there was no such thing as too much chrome.
The engine options for 2020 include the standard ‘Premium’ fare—a 3.3L V6 biturbo making 365 horsepower—with an ‘Ultimate’ 5L V8 that can pump out 420 offered as an upsell; both are available with AWD powertrains. An 8-speed gearbox handles delivery. Genesis declares the new G90 to be significantly quieter than the outgoing version.
Inside the cabin, we see that Genesis has jumped on board the 12.3” touchscreen bandwagon. The layout and design sense looks familiar, though; that’s in keeping with the overall sensibility of the marque, which places exterior form and comfort as paramount concerns—this is a bargain-hunter’s look-alike dream car that also happens to offer enough creature comfort and performance to make its base sticker of ~$70K seem like a minor misprint. A driver’s seat with 22 adjustment parameters and tech that includes lane-keeping assist, a suite of video cameras, adaptive cruise control, and a rear-cross traffic alert are big selling points, but the heavy, living room-on-wheels ride of a big American car and the ‘whoops I thought it was a $150K European sedan!’ design strategy make this a value choice for the right buyer.