The mansion sneakers built was re-listed this week at nearly forty million dollars. It’s been a bit of a downhill run for the property, which first hit the market three years ago asking $90 million.

Paul Fireman, the man who turned quiet English sport shoe subsidiary Reebok into a global lifestyle brand in the 1980s, offered the home in Boston suburb Brookline for sale at a substantially reduced $38 million. Fireman is a Beantown-area native, attending local higher-ed juggernaut B.U. and launching Reebok U.S. from headquarters in Boston. Fireman has owned the home for about two decades; he paid just under $2 million for the land, and had the house custom-built.

The limestone manor measures some 26,623 square feet—more than enough to run around in if you happen to be testing out a new pair of running shoes. The design is extremely formal and, with its 7.3 acres of grounds, it casts a fine figure as a bit of blue-blooded Boston extravagance.

The living areas work with various ideas of Northeastern aristocratic opulence. Wood paneling, carved limestone or marble fireplaces, oak floors, crown moldings, coffered ceilings, columns a-plenty, and ornate chandeliers and sconces set a predictably impressive tone.

There are 8 bedrooms and 12 baths among the 24 rooms in the house. The grounds feature lawns, gardens, forest, and ponds.

The home is located adjacent to The Country Club, the oldest club of its kind in the country. And the property is just down the road from another notable estate on the market this fall: the Richard Landry-designed house of Tom Brady and Gisele Bundchen, offered at $33.9 million.

Fireman’s net worth is north of $1 billion.