Bugatti is back in the automotive news this week with a deusey of a world record that would make Ettore proud as a peacock: 304.8 MPH.

The Bugatti that set the pavement ablaze looks an awful lot like a Chiron, but it was designed and constructed specifically for the task of assuming the mantle of fastest in the world. It was driven by Andy Wallace, Bugatti’s resident ace. The venue was parent company The VW Group’s proving ground: the Ehra-Lessien test track in Germany, where Wallace was able to open up the throttle wide on the 8.7 kilometer straightaway.

Koenigsegg previously held the record for fastest car. In late 2017, a Koenigsegg Agera RS took the honors with a 284.6 MPH performance on a lonely stretch of Nevada highway. The two supercar designers have been playing leapfrog with each other with the world speed record since 2005, when a Bugatti Veyron toppled Koenigsegg’s record.

Which puts the ball squarely in Koenigsegg’s court. We’re sure they’ll have an answer soon enough. Records, like rules, are made to be broken.