FC Barcelona forward Lionel Messi is the new face of Jacob & Co’s philanthropic timepiece ‘Only Watch’ sales event. In the photos below, he’s sporting the watchmaker’s Epic X Chrono Messi ‘Only Watch’ Special Edition.

The Argentine has partnered with the American jeweler in order to support the upcoming charity auction in November. Set in Geneva, the fundraiser will feature special-edition designs from 52 watchmakers. The cause? To raise funds for Duchenne muscular dystrophy. The sale comes with a meet-and-greet with Messi.

Jacob & Co designed a new timepiece exclusively for the event; the watchmaker’s generous donation will bring exposure to the even beforehand, and accrue considerable revenue afterward.

The special-edition timepiece’s 47mm titanium and white gold case with a multi-layered blue dial. The watch also boasts a bit of bling: 36 baguette-cut blue sapphires set on the 18-carat white gold bezel. The ‘Only Watch’ receives a nod to Messi himself, of course, via his personal logo and shirt number.

The one-off piece is expected to sell for between $70,000 and $100,000.