Luxury accessory brand Louis Vuitton has entered the wireless earphones market.

The French fashion house’s newest audio product stands out from the mass of options available from tech companies around the world. Why? Because they look Vuitton, of course!

They’re designed to sound pleasing, too. LV partnered with New York-based audio brand Master & Dynamic to develop the speakers, giving them hi-fidelity cred as well as a unique accessorized look. And the Bluetooth-enabled earphones are designed for use with LV’s Tambour Horizon smartwatch, putting the music and controls at your fingertips.

The high-fashion earbuds set arrives in a chic charging case. They can provide up to 10 hours of use between charging sessions, enough to keep the stylish tunes going all day.

LV’s new earphones are available in four designs, and priced at $995.