Poor Tesla. They’ve got themselves an old-West style reputation, and every new quick-draw in their territory wants a piece of them.

Rivian isn’t the newest upstart to hit town, but they’re fast becoming the most interesting. The company is entirely down to earth; as opposed to a couple of other EV startups that have emerged in the past few years, Rivian arrived not with grandiose plans to take down the T giant, but with a solid business plan to establish a foothold after having identified a little niche of their own…one they can exploit for all it’s worth without competing directly with anyone else, especially Tesla, in the first phase of production. And their image engineering is terrific: they’ve taken over a former Mitsubishi factory south of Chicago, putting the rigs together right on U.S. soil, giving their company a home-grown, grassroots appeal.

Rivian has also entered the fray with a pair of production models that use the same platform, and those two slick-looking vehicles were debuted by the company at the Los Angeles Auto Show this week. We had a look at the R1T pickup last week; this week let’s take a gander at the sport-utility Rivian, the R1S.

The R1T is a pickup with a solid, utilitarian shape—the R1S, though, is the most utilitarian-looking SUV you can find outside of a vintage Rover or Bronco, losing the usual slick, upscale suburban veneer in favor of a masculine boxiness that recalls a Volvo 240. It’s a capable-looking machine, and like nothing else out there. Kudos, Rivian.

Like the R1T, the battery pack options are substantial, and paying top dollar means a more than 400-mile range. Tech looks sweet, too; the 15.6 display screen is a whopper, and works in off-road oriented functionality as well as general road-going navigation. Rivian is going to focus on connectivity as well, with system software updates coming in automatically via a high-speed connection.

By the time the Rivian siblings are available in early 2020, the company hopes to have level 3 self-driving as an option. As they are, the vehicles are definitely fodder for a tire-kicking session that could very easily become a commitment to buy.