Luxury camera brand Phase One recently introduced its newest new camera, and serious professional photographers should take note. The company is jockeying for SOTA camera of the year.

The Infinity IQ4 was designed with strictly professional photogs in mind, with a middle five-figure price tag and feature set that lets it rub shoulders with the Hasselblads. It’s a medium-format model, which is expected, but it boasts a number of unusual features. It’s packing Sony’s 151-megapixel backside-illuminated sensor, which is the nearest thing to reconciling the natural look of film and the benefits of digital.

The camera uses Phase One’s new XF IQ4 Infinity Platform system, so it joins the IQ4 100 MP Trichromatic and the IQ4 150 MP Achromatic. The new platform offers photographers a number of upgrade options; Phase One tells us it will introduce updated tech that can easily be integrated with the platform’s cameras. Therefore, users won’t have to worry too much about their new camera falling behind technologically. Future-proof is the expression, and that’s what Phase One is shooting for, and selling.

Other features include Phase One’s Capture One editing software, which is standard with the camera.

The XF IQ4 150MP starts at $52,000.