With billions of dollars already invested, Mercedes needs attention for their electric-only brand, EQ. At this year’s Monterey Car Week, the company showed off its latest vision of the near future, the EQ Silver Arrow, and gained substantial exposure for the EQC, the SUV they’re moving into the public eye this week. Mission accomplished.

The Pebble Beach Concours d’Elegance was the perfect place to introduce EQ’s first concept build, and reinforce the nascent offshoot ahead of the EQC’s appearance in showrooms next year. As usual for a big debut from Mercedes, the relevance is both historic and contemporary, neatly suggesting a timeline of Daimler-Benz.

The automaker’s Silver Arrow model dates back to its 1934 W25 Grand Prix Car. Stripped of its paint in order to meet racing weight limits, the just-under 600 BHP racer went on to win the title. More than 80 years later, EQ’s take on the Silver Arrow  boasts a carbon fiber body with a futuristic swath of Alubeam Silver paint.

Mercedes-Benz’s newest Silver Arrow is imagined to produce about 740 horsepower. The car would also be equipped with a 80-kWh battery capable of offering a 250-mile-plus range. And, a representative slice of the next decade? A panoramic double screen offering augmented-reality views of a driver’s surroundings, creating a semi-virtual driving (or racing) environment.

And the EQC? It will be available for the 2020 model year. It will be joined by seven other models over the next few years, though the Silver Arrow reboot will not, as of now, be one of them.