After a fairly heated bidding war, the home used for the exterior shots of the early 1970’s prime-time favorite television show The Brady Bunch has a new owner: HGTV, and its parent company, Discovery. The house is expected to find its way into HGTV content after the network has a chance to restore the house into an early-1970’s suburban time-capsule.

They don’t have too far to go. The current owners conspicuously maintained the home’s period feel and ambience, hanging on to the paneling on the walls, the floating hearth-step fireplace, and the first-generation Musicall hi-fi and intercom system.

The sale by all accounts represents a big payoff for the now-previous owners. After boy-band fixture Lance Bass entered the bidding heat with an offer far above the $1.85 million asking price, HGTV stepped in and made the couple an offer that, one expects, brought a smile to their faces.

The home is still a potent symbol. The decade of the 1970’s is heavily romanticized now, much in the same way the 1950’s were in the 1970’s. This particular house represents a profound quaintness, then, and an uncomplicated ideal.

Just how HGTV will approach the renovation is, at this point, a matter of surmise. But one can expect said renovation to be broadcast in detail, with the house perhaps becoming home-base for a new series.