BMW Unveils New Lifestyle Collections

BMW Unveils New Lifestyle Collections

Published: May 3, 2018 | By: American Luxury Staff

BMW Lifestyle recently introduced a series of updates to four of its twelve collections. The BMW Collection, BMW i Collection, BMW M Collection, and BMW The Collection each received a dose of fresh materials, colors, and designs for 2018.

The BMW Collection boasts classic, modern executive styling with a variety of apparel, accessory, and luggage pieces. Standout items include a new Men’s Soft Down Jacket, a Notebook, and a stainless steel Thermal Mug. BMW Collection women’s wear includes new Ladies’ T-Shirts or the Ladies’ Sweatshirt Jacket. The luxury brand’s i Collection takes a different stylistic approach: more casual, a little sporty. Customers can opt for the new i Women’s Jacket or i T-Shirt for both men and women. New materials include silky TENCEL, and several new colors are also available.

BMW’s M Collection is a serious sport-driving line, boasting a darker aesthetic of Black and Marina Bay Blue inspired by the classic BMW M5 color scheme. Customers looking for a luxe take on athleisure will probably be drawn to the M Women’s hooded Sweatshirt Jacket.

Finally, BMW The Collection ups the ante for the high-end set, with style inspiration referencing the luxe BMW 7 Series. The line includes a number of travel items and accessories, including collaborative pieces from partners like Horizn Studios and Montblanc.

Interested buyers can pick up these and other BMW-oriented threads and accessories from the updated BMW Lifestyle collections at select BMW dealers, and online at shop.bmw.com.

3095 May 3, 2018 Fashion, Fashion, Men, Women May 3, 2018