Swedish camera manufacturer Hasselblad has introduced an attractive new rental program for its high-end professional cameras. And, whether you’re looking for your first serious piece of equipment, or simply uncertain of how much camera you need, it’s going to seem like a godsend.

The brand’s new X1D is already extremely popular, yes, but it starts at $9,000, a major financial commitment for even more successful photographers. Now, interested customers in 40 rental markets can opt to try out the advanced new camera before pulling the trigger.

The industry-leading X1D shooter is so popular because it’s a medium-format camera that’s both easy to operate and lightweight. Hasselblad reduced the weight of the camera by eliminating the mirror that most medium-format cameras utilize.

The X1D is equipped with a number of advanced features, including an electronic viewfinder, 1080/30p video capabilities, and a 42.8-by-32.9 mm, 5.3-micron-squared-pixel sensor. Additional build elements, like a weather-sealed body, two SD-card slots, and an ISO range of ISO 100 to ISO 12800, ensure pro-level quality and versatility.

Hasselblad’s X1D can run to $14,000, with lens options. Participating in the brand’s new Rent a Hasselblad program should give serious shooters on the fence about such an expenditure the room they need to make the best decision.