My first Land Rover!

Land Rover-loving parents can now include their baby in some of the fun with the introduction of the iCandy for Land Rover All-Terrain stroller.

iCandy and the luxury automaker paired up to design the luxurious and durable stroller. Since iCandy is a high-end baby accessory designer, the collab makes a great deal of sense. The result is a sleekly urbane stroller that bears resemblance to the newest Land Rover Discovery, and furthers Land Rover along the road to becoming a lifestyle brand.

Features like a custom grille pattern in the fabric of the hook, colored accents, and custom seat stitching recall classic Land Rover styling. Expected to be available for $1,990, the new stroller will match perfectly with the powerful 518-hp Discovery SVX.

The iCandy for Land Rover creation was the first stroller to debut at the Frankfurt Motor Show. We’ll have to wait until next year to see if other automakers taking a similarly broad approach to brand diversification offer their own; my first Ferrari, perhaps?