As technology continues to be more and more integrated with residential life, making that tech fit in and look good has become a priority; ideally, it should merge entirely with existing decor. With aesthetic in mind, Loewe has introduced a beautiful new low-profile television.

It’s not often that a TV is described as pretty to look at, but the Loewe Bild X is an ultra-thin OLED that looks quite sculptural for a television. Thanks to its OLED technology, the concept TV’s display is super thin and flexible compared to familiar LED or LCD screens.

What makes the Bild X design truly unique is the way it is set and suspended in a thin gold frame by magnets. The result is an ultra-modern look that may be discreetly incorporated into any living space.