While Singer is best known for its Vehicle Design Porsches, the brand is now taking a foray into the luxury timepiece market.

Taking inspiration from its $500,000-plus luxury 911 vehicles, the brand has introduced Singer Reimagined, a company offshoot dedicated to delivering its timepieces.

The first watch introduced is the Singer Track 1 Launch Edition which came about via a collaboration between Marco Borraccino and Rob Dickinson. Between the Singer founder and the watch designer, a very striking new chronograph was imagined.

The timepiece recalls several elements from Singer’s cars, including styling similar to an instrument cluster and vintage stopwatches. Complete with a domed sapphire crystal and a titanium case, it’s build quality will easily hold up among the competition.

In place of the traditional separate small subdials, Singer opted for two rotating outside dials paired with a face with three hands. Unique among other timepieces on the market, its look is enough to sell it.

The Track 1 Launch Edition watches will be limited to just 50 pieces at roughly $41,000 each.