BMW fans around the world look forward to the unveiling of the newest Art Car. And fans won’t be disappointed this time around. The latest Art Car takes a high-tech and interactive approach to style that’ll stop you in your tracks.

Debuting at the Minsheng Art Museum in Beijing, the newest iteration is inspired by the M6 GT3. However, the similarity does shift with the addition of augmented and virtual reality elements.

Artist Cao Fei aimed to highlight the fast-paced changes taking place in Chinese society with a bold and optimistic futuristic aesthetic. The project was three years in development, and is presented in three phases.

First, a time-traveling spiritualist is able to bring past and present together in an evocative video. Then, the viewer experiences augmented reality elements via a special smartphone app. Last, the sleek, unassuming carbon black of the BWM M6 GT3 helps make a florid statement about the blending of simple and complex, old and new.

All these elements culminate in a display of sound and light meant to evoke strong sensory response in onlookers.

Traditionalists, beware. BMW’s 18th Art Car is certainly more avant-garde than past iterations. However, it’s impossible to not be moved by the beautiful display of creativity, and the evocation of technology as a liberating force.