Lamborghini has produced 8,000 examples of the Huracán, a figure the company is very proud of as they gradually move toward larger production numbers and a diversified model lineup.

Back in the 1990’s, would anyone have imagined that Lamborghini, the household name of exotic supercar design and production, would ever build an SUV? And, yet, the Urus crossover will eventually come to market, in 2019. Or so Lamborghini tells us; there have been a few delays. The company has a few other tricks up its sleeve, too.  Will they be potentially dangerous gambles like the Urus, representing a significant and evolving shift in company ideology?

So, 8,000 examples of the Huracán in three years is significant in terms of Lamborghini’s carefully considered and methodical transition. They’d like to see more of their cars on the road, but of course do not want to lose too much of the Lamborghini exclusivity, a mystique that provides a good chunk of their marketing platform, arising from popular perceptions of the brand, and the associated value judgments and assessments of the potential buyer.

No matter how you slice it, 8,000 examples of the Huracán is still pretty darned exclusive. But it does indicate a slow shift in sensibility for Lamborghini, a company whose automotive division is known for focusing obsessively on one model at a time before moving on to the next. What will their automobile model lineup look like in ten years? Most likely meaner than ever, and perhaps electrified.