Apple has launched a new color option for its iPhone 7 lineup: Product (RED).

In years past iPhones have been offered in special RED cases to help support the cause, but now they will support the popular charity with a special red aluminum model. By making a special-edition phone, Apple has launched its largest Product (RED) item to date.

The charity sponsors and funds money to combat AIDS, and Apple recently honored World AIDS Day by turning its App Store and other apps red for the day.

The Product (RED) iPhone 7 joins the glossy jet black finish on the 7 as a new color option.

The special red iPhone 7 will be available starting March 24, and will be offered in 128GB and 256GB options.

Pricing for the Product (RED) iPhone 7 starts at $749.