Edward M. Brown, CEO of Patrón, gets $40M for South Florida’s ‘Casa Brisas’

Published: March 22, 2017 | By: American Luxury Staff

Tequila mogul Edward Brown—CEO of Patron—has sold his sprawling South Florida beachfront house for $40 million. Brown purchased the extravagant 1970’s space back in 2015, for about $15.5 million, and renovated it extensively. As a finished project, it first hit the market last summer with an asking price of $48.9 million.

The home—located in the ritzy suburban alcove of Manaplan, in Palm Beach County—measures a staggering 30,000 square feet. The home combines an interconnected cabana-like layout and contemporary design elements, and contains nine bedrooms and sixteen baths. Details are individual in every room: ceilings may be soaring or ornamental, floors are polished hardwood of varying plank widths, walls are textured or papered in strikingly divergent designs, and moods vary from morbidly dark to ethereally bright. It’s a house which is many times desperate to impress; it covers all the bases, just to be sure.

Most of all, though, it’s a home that wisely reflects its location, and derives a sense of identity from it. The coast is commented upon and referenced constantly, both in the design accents and in the emphasized views, giving the house a context. The gigantic freeform pool with fabricated stone waterfall, then, may seem like a ridiculously grandiose afterthought fifty feet from the Atlantic, but it resides as a kind of uneasy envoy between the meandering house’s emphasis on engineering, and the natural environment the house sits within.

Ed Brown bought Patron in 2000, and negotiated the brand into a spirits-industry powerhouse. An avid fan of car-racing, he co-owns Extreme Speed Motorsports.

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