In a quick one-two punch at Geneva, McLaren unveiled its new entry-level model—the 720S—followed by an example of the company’s customizing acumen—which McLaren has named ‘Velocity’—in order to show off the possibilities of individual dream-car fulfillment via McLaren’s Special Operations department.

‘Velocity’ looks pretty darn operatic; with its shifting red paint job, it’s quite a theatrical statement of romantic potential in a supercar. And McLaren wants potential customers to know that the ideal vehicle for them is available through Special Operations. They are not interested in arbitrating taste, or steering customers one way or another—although they will, if called upon, offer advice. Sometimes a dream needs a kick-start. For that reason, McLaren is offering customization template models: Stealth, GT, Track, and Pacific. And, the Velocity.

With a paint job that was applied over hundreds of man hours, and suggests fluidity in its shifting shades of red, from the violet side of the spectrum and toward a more vivid hue. The car gets an even bigger dose of carbon fiber accenting than the production 720S, too, with the slick-looking, ultra rigid nanomesh comprising the bonnet, sill cover, rear aero bridge and deck vent, and other bits and pieces.

If customers have a clear idea of their requirements, McLaren Special Operations will oblige if at all feasible. The company’s Monocage II—much vaunted as a major innovation, and introduced with the 720S—is the reason why more radical versions of four-wheeled dreams may come true; it’s an easy foundation to build around.

But, the singularity of an individual dream, in this case, has its price tag. The Velocity, and other custom templates, are available with a base price that constitutes an additional 60% investment over a production 720S.