With the 35th America’s Cup in Bermuda quickly approaching, it’s all hands on deck. The design and fashion rush has officially started, and brands are scrambling to strategically position and release new lines and items associated with the legendary sailing yacht competition.

Official America’s Cup partner Louis Vuitton’s new lifestyle collection for men has jumped on board. With plenty of time to purchase before the June event, all men’s lifestyle accessories, eyewear, leather goods, and shoes feature playful nautical and salt-water themes. Using the race as a transition point is a smart and seamless way to sync the line with summer imagery.

Boating ropes, swimming turtles, torch lights, and more are paired with Louis Vuitton’s iconic V Gaston logo, which has been employed by the fashion giant since 1901.

The small bags, bracelets, and all of the other pieces in the new collection will be available at select Louis Vuitton retailers beginning in March.