Aston Martin’s Hypercar Gets an Epic Name Inspired by Viking Mythology

Aston Martin’s Hypercar Gets an Epic Name Inspired by Viking Mythology

Published: March 11, 2017 | By: American Luxury Staff

The only downside of the new joint project car from the teams at Aston Martin and Red Bull Racing Formula One was its generic name: the AM-RB 001. Sure, it’s concise, and gets the point across, but it lacks poetry. And hypercars demand dramatic handles.

So Aston’s marketing people came up with Valkyrie. The Valkyries were the flying female warriors of Norse mythos who would carry the honored Viking dead from the battlefield and into Valhalla, the heavenly banquet hall where all would feast and war for the rest of the ages.

Thus, Aston’s Valkyrie. Feminine, but savage. Ideally quasi-esoteric. A little bit of a trope. Familiar to anyone who knows a smattering about Wagner, or has ever seen ‘Apocalypse Now.’  And, it’s a V-name, following with Aston’s pattern.

Valkyrie will boast a hybrid powertrain, including a 6.5-liter V12 that comes from the race-engineering team Cosworth, the same firm responsible for the Aston Martin One-77 supercar.

Aston Martin’s Q personalization division and Red Ball Advanced Technologies have taken on the engineering of both the road-worthy and track-ready monster, or shall we say myth.

Aston and Red Bull are expected to make only 150 examples of the Valkyrie model, including 25 track-only cars. The sticker of a Valkyrie is expected to be near $3 million, with deliveries beginning in 2019.

3648 March 11, 2017 Cars March 11, 2017