Bugatti has found success placing its showrooms in the Swiss Alps, and now the French supercar maker has placed a third sales floor in the middle of the mountain resort town of Gstaad, Switzerland.

The new showroom becomes Bugatti’s 13th in the world and measures in as one of the largest sales floors of the brand in Europe.

Opening in late 2016, the Bugatti-Gstaad showroom takes up over 1,600 square feet and boasts the same award-winning floor design as other sales floors created by the luxury brand.

Ten of the 200 advance orders for the Chiron came from Switzerland, and by opening a sales space in a popular upscale ski town, Bugatti has positioned itself to be front and center among high-end international clientage.