Italian fashion giant Gucci chose actor Tom Hiddleston, three long-haired Afghan Hounds, and artist Tony Duquette’s Dawnridge Estate in Los Angeles to create its Cruise 2017 campaign.

The handsome Hiddleston was set against the vast expanse of paintings, heirlooms, and unique items housed as part of Duqette’s one-of-a-kind collection.

Hiddleston, of “Thor” and “The Avengers” fame for his role as Loki, was pictured wearing various chic Gucci outfits for the campaign, including a burgundy three-piece, a casual look with a printed sport coat over a sweater vest and offset by rolled-up jeans, and a form-fitting tux paired with embroidered loafers.

The Gucci Cruise 2017 campaign was captured by Glen Luchford, a longtime Gucci-supported photographer who was also responsible for shooting the Milanese brand’s SS16 campaign.