Some companies felt a bit of panic when it became official that the new Apple iPhone 7 wouldn’t feature a headphone jack. However, Audeze and BMW held their water and have led the way into the newly very important Lightning-cable earbud market with their new iSINE10 earphones.

The iSINE10s were designed by BMW’s own DesignWorksUSA and manufactured by Audeze.

Inside of the new earbuds Audeze packed an inline amp, and for the drivers, the California-based brand included a smaller version of its Planar-magnetic system made to fit in the earbuds.

Connecting to the headphone jack-less iPhone 7 or other future models becomes an easy task with what Audeze claims is the first-ever 24-bit Lightning cable that offers a sound that can only be described as clear and intense.

The iSINE10s are on sale now for $399.99.